Why You Shouldn't Use Website Builders for Your Business

Do you know how many website builders are available on the market? Or rather, do you know how many different types of website builders there are? The market is saturated with such tools right now. Small businesses can build their own websites using drag-and-drop interfaces and intuitive wizards that walk users through every step of the process. As a result, it’s understandable if you’re confused about which option is best for your business. After all, these apps are easy to use and cost much less than hiring an outside firm to create your site. However, most small businesses choose to use a website builder instead of hiring a web designer. Why? Because most small businesses are attracted to the low cost but are unaware of the overall negative impact website builders have on their brand. Keep reading to learn why you shouldn’t use a website builder for your business .

Website Builders Don’t Tell You the Full Story

Before you begin searching for a website builder, you need to understand exactly what you want your website to do. Website builders don’t share this information with you, and they don’t ask the right questions to get you to the right solution. This is a critical factor when it comes to choosing the right website builder. The wrong option can end up costing you a lot of money and time in the long run. Website builders don’t expect you to know how to choose the most effective solutions for your business. You’re expected to be lost and confused as you try to navigate the different options available. You don’t know what questions to ask, what you need your site to achieve, or what your goals for the website are. This can lead to an ineffective and inefficient website that doesn’t meet your objectives.

Lack of control and flexibility

When most people think of website builders, they think of convenience, simplicity, and ease of use. However, they don’t think of control — and that’s critical. Your website is your most important marketing asset, and it needs to be controlled to meet the specific needs of your business. Website builders don’t offer the level of control that you need to flexibly meet your objectives. They don’t give you the freedom to make changes, customize the designs, or use the tools in any way you see fit. This means that if you want to make changes to your site years down the road, you’ll have to hire someone to make those changes for you. That’s an unnecessary and costly expense that most businesses can’t afford. You also don’t have the freedom to select the right hosting option, the right CMS, or the right technology. Website builders limit the features and flexibility of the product. That means that you’re tied to the product and don’t have the ability to customize your site in any way.

Limited features and services

Website builders are limited in what they can do for your business. You’re not going to find professional-grade features and services in these products, and that’s critical. When you’re choosing your website builder, think about what you want your site to do. Think about the features and services you need to drive your business forward. Website builders don’t give you the flexibility or the options that you need for your site. They don’t allow you to create a customized shopping cart, a lead generation form, or an eCommerce store. You might have to sacrifice key features and services if you choose the wrong site builder. You may have to choose between a basic eCommerce store or a basic lead generation form, for example. Website builders often have limited options, a limited selection of tools, and a limited number of features. This can make it impossible for you to find a tool that suits your needs. You may have to sacrifice critical features and services that you need to run your business successfully.

Templates are overused

Many website builders rely on the overuse of templates to get their users started. However, templates can inhibit creativity, they can make it difficult to stand out, and they can make it hard to build a unique identity. Website builders typically have a selection of pre-designed templates that you can choose from. This means that you don’t have the freedom to create a site that reflects your brand or your identity. You don’t have control over the design, layout, or style of the site. Website builders often force you to use the same template as everyone else who uses that product. This can make it difficult for your site to stand out and make an impact.

No SEO benefit

A website builder may seem like a good idea because it allows you to quickly and easily create a website. However, it doesn’t come with the added benefits that a custom-designed website brings. You don’t get the added advantage of increased authority and trust through a better ranking in Google. A website builder doesn’t have the added advantage of increased traffic thanks to improved rankings for your business. You’re not going to get a website that appeals to search engines and potential customers. You’ll have to start from scratch and work hard to rank in Google again. Website builders don’t come with added SEO benefits. They don’t come with added benefits like a better user experience, a simplified shopping journey, or an enhanced customer journey.

Poor user experience

A website builder may seem like a good idea because it allows you to quickly and easily create a website. However, it doesn’t come with the added benefits that a custom-designed website brings. You don’t get the added advantage of a better user experience. Website builders don’t come with added features that make it easier to navigate the site, access your products and services and contact your business. They don’t come with the added advantage of a simplified search experience. You don’t want to make your customers work harder to find what they’re looking for. You don’t want to make it difficult for them to understand your products and services. Website builders often lack the features that make it easier to navigate the site, access your content and contact your business. They don’t come with added features that make it easier to explore your site, find what they’re looking for, and get in touch with your brand.

Bottom line

A website builder may seem like a good idea because it allows you to quickly and easily create a website. However, it doesn’t come with the added benefits that a custom-designed website brings. You don’t get the added advantage of increased authority and trust through a better ranking in Google. You don’t get the added advantage of increased traffic thanks to improved rankings for your business. You’re not going to get a website that appeals to search engines and potential customers. You’ll have to start from scratch and work hard to rank in Google again. Website builders don’t come with added SEO benefits. They don’t come with added benefits like a better user experience, a simplified shopping journey, or an enhanced customer journey.

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